Mielle's international debut at Natural Hair Academy Paris, creating a brand experience designed to reconnect with its French audience and drive product discovery.

A collection of product and lifestyle imagery created to bring haircare products to life across social, digital and print, combining considered styling, creative composition and visual storytelling.

Developed and delivered Mielle's activation at The O2 for Usher's residency, taking the experience from concept through production and on-site execution.

Created and delivered Mielle's experiential presence at Beats & Bands, bringing the sponsorship to life through branded touchpoints, product engagement and on-site activation.

Social content created to showcase AS I AM’s new temporary hair colour range, bringing the products to life through bold, colourful and lifestyle-led content designed to inspire consumers to experiment with their look.

Developed and delivered Mielle's Carnival presence, transforming a sponsorship into a highly visible brand experience through branded floats, VIP hospitality and product sampling.